The success of social media marketing lies in the right mix of productive strategies. The wrong combination will simply reduce the visitors from targeted consumers rather than attract them. If you devise the social media strategies such as social media optimization on such basis as current trends, you are able to increase profits and use social networking sites effectively for marketing. Listed below are the recent tendencies highlighted in an content published by Forbes based on the 2013 Social Media Marketing Industry Article.
Low Usage of Social bookmark management Sites
According to the research reports, the use of social bookmark management sites has decreased to 10 percent from 26 percent this summer. This considerable drop of usage plainly indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among marketing experts, majority of sites (e. g. DIGG, Friendfeed) are almost declining. web site Therefore , it is not a great practice to trust a bookmarking web page blindly for advertising purposes in the current circumstance. Instead, check for the sites that are most well-known and perform the bookmarking very very carefully.
Decline of Daily Deal Sites
Daily deal features or simply just daily offerings of deals are regarded as a powerful way to attract numerous targeted customers each time. The research report says that around 80 percent of marketers usually are not interested in using the most popular daily deal sites including Groupon or Living Community for their campaigns in the near future.
Now people work more on the considerable amount of returns that they get from their purchases over time. Hence, it is advisable to make use of social networking sites for long term marketing goals instead of daily goals.
Leading Sites for Social Media Campaigns
Marketers whom use social media to get marketing will certainly carry out social media campaigns (using social networking sites to get promotion) for their services or products to attract targeted customers. The campaigns will probably be successful only if the kind of site is popular among the customers.
The research statement indicates that marketing experts who spend a lot more than 40 hours per week for social media marketing carry out their campaigns extra intensely through Google+, You Tube, Pinterest and Instagram in comparison with those who spend six hours or fewer a week on social internet marketing. Also, around 78 percent of online marketers who have five or maybe more years of experience like LinkedIn than per cent of marketers having less than five numerous experience. Forum advertising has also decreased to 16 percent this coming year from 24 percent in 2011.
Around 67 percent of marketing experts are planning to increase promotions through Twitter although it is a slight decrease from 69 percent last year. Young online marketers, more than older kinds prefer photo directories including Instagram to get launching campaigns. 62% chose blogging as most suitable platform to find out, which is the highest a person followed by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Entrepreneurs use Facebook at a higher rate of 67% than other platforms. Regarding Business to Organization (B2B) marketers, equally Facebook and LinkedIn have equal most 29% each. Provided below is the pie chart showing usage information for each platform to find B2C and B2B marketers.
B2B internet marketers use a more diverse variety of platforms compared to B2C marketers. Both of them will not completely utilize blogging and site-building and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to inspire blogs as they are thought to be the most popular social media platform. YouTube being the second largest search engine, you are able to enjoy the benefits it provides by posting low cost videos. Orabrush (B2C Company) and Blentec (B2B Company) are getting to be strong brands by utilizing low cost YouTube movies.
As B2B marketing experts increasingly use LinkedIn, they have an opportunity to make use of SlideShare (owned by LinkedIn). This social websites entity can be used meant for generating leads intended for B2B organizations.
Fewer Check-ins Online
As per the research reports, there is also a decrease in the usage of geo-location services including Foursquare from 17% this summer to 11% this coming year. These services enable check-in to your spots automatically online. The decline in these types of services indicates that people are now concerned extra about privacy and safety. Marketers can tackle this situation by simply introducing contests and rewards. This will inspire people to check-in more.
If you are still following old strategy for social media, then it is the a chance to develop new strategies based on all these current trends. It is better to entrust this tedious task to a dependable social media marketing company that offers reliable social media marketing services rather than try employing the strategies by yourself.